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Our story after launching the slimming coffee

After months of planning, researching and many 20 hour days, we decided to Pre-launch Fit Caffeine, and take some pre-orders. After announcing to friends and family on Facebook, we turned on our Shopify store, created a Facebook advertising campaign and set the store to accept orders with negative inventory. The Coffee research had been finalized, the packaging was designed and on order from a manufacturer in China... so all we had to do was wait. Slowly orders started to come in, and the amazing sound from the Shopify app "Cha-ching" would always bring a smile to our face, even, when going off at 4 o'clock in the morning! But, then the unexpected happened. The whole city started to burn! (literally)...

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